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- Glossary
- Alt text
- Image description in the HTML code. Helps search engines and people using screen readers understand the image content.
- Crop
- A framing that shows only part of the model, for example from head to thigh. Shows fit and cut.
- Image set
- All images of an item that appear together on the product page.
- Detail shot
- Close-up of fabric, button, seam or label.
- Editorial
- Image with mood and staging, more like a campaign than a catalogue.
- Flat lay
- Garment lying flat, photographed from above.
- Cut-out
- Product image without a background or on pure white.
- Ghost Mannequin
- Product image where the garment holds its shape without a visible person or dummy. Also called Hollowman or invisible mannequin.
- Hollowman
- Another name for Ghost Mannequin.
- AI model
- Virtual model generated by AI that wears real clothing in the image.
- Fabric macro
- Very close shot of the fabric that shows texture and weave.
- Mood shot
- Image with atmosphere, for example seated or in an editorial set.
- On-model
- Product image where a model wears the item.
- Packshot
- Product image without a model on a neutral background, for example flat lay or ghost mannequin.
- Retouching
- Post-processing of a photo, such as removing background, smoothing creases or matching colours.
- Studio set
- Defined space with background and lighting where all product images are created.
- Virtual try-on
- Showing a garment on a person using AI. In product photos, usually used to mean AI model photos.
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Related
Guide →Know-how on product photos for fashion: smartphone photos, image formats, marketplaces, AI labelling.Features →All shots from one upload: on-model, ghost mannequin, flat lay, detail, mood, video, colourways and whole collections.How it works →From phone photo to finished image set in three steps.AI vs. Photoshoot →AI product photos vs. photoshoot: cost, time and use compared fairly, with an honest recommendation for B2B and B2C.
Your next product shoot starts with your phone.
Create an account, upload your product, download the image set. €20 starting credit is already there.
All people and product images on this website are AI generated with STYLEPOT STUDIO.