Fashion product photography costs: how billing works
You top up credit and start image sets. Before each start, the Studio shows you the price for the shots you have chosen. Only what is finished gets deducted. You top up credit in the Studio under Credit, via online payment.
There is no subscription, no base fee and no minimum quantity. You can create 300 images for the pre-order in February and only five for a restock in March. You pay for what you actually need.
What affects the price
- Number of shots per item: you decide whether an item gets four or eight images
- The shot itself: depending on the shot, the price can be above the entry price
- Quality level: the optional 4K version costs more than the standard resolution of 2048 pixels on the long edge
- Product videos: short clips from a finished on-model image are charged per video
Example calculations at the entry price
For a first estimate, multiply items by shots by price per image. The examples are based on the entry price of €0.90 excl. VAT per image. 4K, videos or more complex shots cost more.
| Situation | Items × shots | Images | Guide value |
|---|---|---|---|
| Restock | 5 × 6 | 30 | 30 × €0.90 excl. VAT |
| Small capsule | 20 × 8 | 160 | 160 × €0.90 excl. VAT |
| Pre-order collection | 50 × 6 | 300 | 300 × €0.90 excl. VAT |
| Large range | 200 × 4 | 800 | 800 × €0.90 excl. VAT |
The calculator above gives you the guide value for your own quantity. You see the binding price in the Studio before you start.
What does a traditional fashion photoshoot cost?
A traditional shoot is priced differently. You do not pay per image but for people and time: model and photographer usually on a day rate, plus studio, styling, retouching and the organisation beforehand. How many items you get through in a day depends on the product group, the shots and the outfit changes. When a restock arrives, planning starts all over again.
| Cost factor | Traditional shoot | STYLEPOT STUDIO |
|---|---|---|
| Model | Day rate and booking | Choice of 136 models |
| Photographer and studio | Day rate, studio hire, lighting | Not needed, you shoot with your phone |
| Styling | Stylist, outfits, steaming | Curated outfits in the Studio |
| Retouching | Per image, often outsourced | None, regenerate individual images |
| Planning | Dates, collecting samples, shipping | Upload as soon as the sample arrives |
| Restocks | New date | Same look via a saved preset |
| Billing | Quote per production | Credit, from €0.90 excl. VAT per finished image |
For some jobs the real shoot is still the right choice, such as the campaign or the hero image of a season. We do that ourselves in our Munich studio. For ongoing product images, paying per image is usually the clearer calculation.
Business customers only, with VAT invoice
STYLEPOT STUDIO is intended exclusively for businesses: fashion brands, retailers, online shops, wholesalers and agencies. We do not serve private customers. All prices on this page are net prices. For every top-up you receive an invoice showing VAT.
Larger volumes
If you photograph many hundreds of items every season, look after several brands or pull images into your own systems via the API, get in touch. Together we will work out how billing and workflow fit your volume.


