Guide to product photos in fashion.

Practical know-how from our photo studio and over 15 years in fashion e-commerce: how you photograph clothing with your smartphone, which images a product page needs, which formats shops use and what applies when labelling AI images.

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All articles

Photograph clothing with your phoneHow to photograph clothing with your phone for AI product photos: light, views, details.

Which product photos does a fashion shop need?Which images a fashion product page needs and in what order.Image formats in the online shop3:4, 4:5, 1:1 or 2:3? Which image format suits fashion shops.

Consistent image style in shopHow to define and keep a consistent image style for your shop.

Product photos for marketplacesWhat you should consider for product photos on Zalando, Amazon and other marketplaces.Label AI imagesWhat the EU AI Act has meant for AI images in your online shop since August 2026.

AI image generation for fashionHow AI image generation works for fashion photos and how to spot ultra-realistic AI images.

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All people and product images on this website are AI generated with STYLEPOT STUDIO.