Consistent image style: so your shop looks cohesive.

A consistent image style happens when all items are shown with the same model, the same set and lighting, the same crop and in the same order. Write these points down as a short image style guide and stick to it for every new product.

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Consistent image style in shop · Full body front

The five points of an image style guide

Model: one fixed model per target group
Set and lighting: one studio set for product images, one editorial set for mood
Crop: where the image ends at the top and bottom
Order: which shots in which sequence
Format: one image format for the whole shop

Why this works

Customers see many items at once on category pages. When lighting, background and crop are the same, the eye goes to the products and not to the differences between the images. Large fashion shops therefore work with fixed image specs.

Put it into practice in the studio

STYLEPOT STUDIO remembers the model, set and shots of your last image set and pre-fills the next product with them. This keeps the look consistent, even if months lie in between.

Results

More examples from the Studio

FAQ

Frequently asked questions

What if I want to change my model?

Switch at the start of the season and for all new items at the same time, so category pages do not look mixed.

Entire collection →Add many items one after another and start them together, all in the same look.Models & Sets →136 models and 13 studio and editorial sets for your look.Fashion brands →AI product photography for fashion brands: whole collections in one consistent brand look, season after season, straight from the sample.Colour variants →One item in several colours: one shoot, same pose, same light.

Your next product shoot starts with your phone.

Create an account, upload your product, download the image set. €20 starting credit is already there.