The motifs at a glance
| Motif | Purpose | Tip |
|---|---|---|
| Full length front | Hero image, overall impression | Same crop for all items |
| Cropped front | Fit and cut | For tops down to the hip, for trousers from the waist |
| Full length back | Back view, pockets, fit | Right after the hero |
| Detail | Fabric and workmanship | Label, button or fabric |
| Ghost mannequin | Shape without a model | Good as the hero in categories |
| Flat lay | Clean overview | Good for shirts and knitwear |
| Mood | Mood and styling | As the last image |
The right order
A proven order is: hero, back view, cropped, detail, packshot, mood. More important than the exact order is keeping it the same for all items. Customers quickly learn where to find each image.
On-model or ghost mannequin as the hero?
On-model images show fit and styling, ghost mannequin looks calmer on category pages. Some shops show the ghost mannequin image in the category and reveal the on-model image on hover. What matters is choosing one variant and sticking to it.
