Image formats for product images: 3:4, 4:5, 1:1 or 2:3?

In fashion shops, the 3:4 portrait format is the most common because it shows a standing person well. 4:5 is slightly wider and suits social media, 1:1 matches many marketplaces and shop system standards, 2:3 fits especially slim grids. The key is a uniform format for all items and at least 2000 pixels on the long edge for the zoom function.

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Formats compared

Format	Typical for	At STYLEPOT STUDIO
3:4	Fashion shops, category pages	1536 × 2048 px
4:5	Social media, some shops	1632 × 2048 px
1:1	Marketplaces, shop system standard	2048 × 2048 px
2:3	Slim grids, lookbooks	1360 × 2048 px

Resolution

For a good zoom function, the long edge should be at least 2000 pixels. STYLEPOT STUDIO delivers 2048 pixels on the long edge, optionally in 4K.

File format

JPG for product images in the shop. Small and universally supported
PNG when you need lossless files
Many shop systems automatically generate WebP or AVIF for faster load times

Stay consistent

Mixed formats make category pages look messy. Define one format and use it for all items. In the Studio you can also download each image set later in other formats.

FAQ

Frequently asked questions

Which format is best for Shopify?

Shopify displays images in the format set by your theme. Many fashion themes use 3:4 or 4:5 portrait. What matters is that all images have the same format.

Which product photos does a fashion shop need? →Which images a fashion product page needs and in what order.Product photos for marketplaces →What you should consider for product photos on Zalando, Amazon and other marketplaces.Online shops →AI product photos for online fashion shops: new stock online faster, consistent across all brands and suppliers.Integrations →Send images straight to Shopify, Shopware, STYLEPOT ORDER or via API.